Why AI Content Creators Are Switching Focus to AI Videos

Creating viral AI videos is now as easy as one click of a button. This is why content creators are switching from image to video.

Have you ever wondered why Facebook and Instagram switched from being image-first social media platforms to video? Well, it is to compete with the rise of TikTok and to align with evolving user preferences for highly engaging, immersive content.

The same thing is happening in the world of AI media. From 2021 to 2024, most of the AI-generated media on the internet will be mostly images. Models have improved so much in terms of realism, prompt adherence, and text rendering.

But in 2025, things have changed. Big tech companies have released video models that redefined how people generate AI videos. We got models like Google’s Veo 3.1, OpenAI’s Sora 2, and Kling 2.6. It is now possible to create virtual characters that can talk, express emotions, and do anything you like with just a text description.

People love it. User engagement with AI videos is rising, and so content creators are starting to switch their focus from images to videos.

AI media generators

There are a handful of AI-powered media generators out there, but only a few are actually good enough to produce professional results. One that I highly recommend is Pollo AI.

Pollo AI is a platform that supports the most powerful AI video and image models currently available, including Veo 3.1, Kling 2.6, and Sora 2. Aside from these high-end options, it also features its own native video and image models. These internal models come with a cheaper price tag and significantly faster generation speeds, making them ideal for creators who need to produce a high volume of content without a massive budget.

The platform has a rich toolset that enables content creators to customize the quality, length, and aspect ratio of the AI media that they create.

You can also leave the settings at default and just focus on the prompt.

For example, you can create a high-quality product ad or explainer videos by simply telling the AI simple instructions like this:

Prompt: “Please help me make a video explaining the pros and cons of energy drinks.”

In a matter of seconds, you get a high-quality video for YouTube or TikTok.

How Pollo AI empowers content creators

For business owners, influencers, and KOLs, Pollo AI is a platform that fundamentally changes how you produce content.

Here are some of the most practical ways you can use it to your advantage:

• For Product Owners: If you own a business and need to post high-quality ads, all you have to do is take photos of your product with your phone and let the AI handle the rest. Pollo AI can ideate the entire video, add professional effects, overlay voiceovers, and even generate custom background music that fits your brand.
• For Influencers: Creating a virtual clone of yourself is already possible today. By simply uploading a photo of yourself, you can generate custom UGC (User Generated Content) videos without having to get in front of a camera every single time. You can literally produce hundreds of videos in a single day while you focus on other parts of your brand.
• Multi-Language Support: If you are a content creator working in a non-English region, you don’t have to worry about the language barrier. Pollo AI supports multiple languages, allowing you to translate your content into Chinese, English, Spanish, and more with just a few clicks.
• Flexible Aspect Ratios: Another great feature is the ability to export videos in multiple aspect ratios. You can easily switch between 9:16 for TikTok and Reels, 1:1 for Instagram posts, or 16:9 for YouTube and widescreen displays. You no longer need to crop or expand your videos manually.
• From Shorts to Films: With Pollo AI, you aren’t limited to just one type of content. You can create 5-second viral clips or more longer-form AI films. The technology has improved so much that the only real limitation left is your own imagination.

Ready to use templates and effects

What I particularly like about Pollo AI is the specific tools available for generating video. If you wish to take full control of the video generation process, you can do so within the standard generation tool. You have the flexibility to use text, an image, or even an existing video as your primary input to guide the final output.

If you don’t want to go through the hoops and loops of the manual video creation process, there are also specialized tools that let you create finished videos with just a few clicks.

This simplified workflow is great for users who are not familiar with the technical side of prompt engineering. It is also perfect for those who simply don’t want to spend time tinkering with complex parameters like camera angles, negative prompts, or specific video quality settings. Instead of worrying about the technicalities, all you have to do is tell the AI your basic video idea.

For example, if you want to promote your product in a fun and cute way, you can simply use a Pollo AI effect called Kitty Santa and drop in your product image.

The interface is remarkably clean and simple to navigate, even for a beginner. You just click the Create button and wait for the final video to be rendered.

In a matter of seconds, you get a result like this:

https://medium.com/media/bf93b756f3282d35159585e3f526e2b0/href

It’s an awesome way to get a super cute 5-second video that is ready to be uploaded directly to your social media pages or e-commerce stores. You get high-quality content without the traditional stress of production.

Why does this matter?

For content creators and even casual users, here are the reasons why the ease of AI video generation matters in 2026:

First of all, AI-generated videos are new, and a lot of people are not even aware of the technology. AI fatigue is not here yet, so synthetic videos are still performing really well on social media. People are still mesmerized by these visuals, which means you can get high engagement rates without needing a huge marketing budget.

Second, platforms like Pollo AI support a bunch of languages. You can regenerate your videos easily by asking the AI agent to switch the language to your preferred one. This is huge for reaching a global audience. You can take a video that worked in English and instantly pivot to the Spanish or Japanese market with just one instruction.

Third, the video generation speed is now relatively faster than it was a couple of years back. If you are working on bulk projects, I suggest switching to faster models like Pollo video or the Seedream V4 model. Efficiency is everything when you are trying to scale a channel, and these faster models allow you to test ten different ideas in the time it used to take to render one.

AI video models are getting smarter every day. While some people hesitate to learn about video generation because they think the quality isn’t there yet or the learning curve is steep, think again. It is highly important that you are aware of this technology today because AI is here to stay, and it will only get better in the years to come. Think of it as an investment. If you learn the workflow now, you will be ahead of the curve when these tools become the standard for all content creation.

Another reason is price is getting lower. A couple of years ago, video generation was extremely expensive. But thanks to optimizations and lowering power costs, video generation is now significantly cheaper. It’ll continue to be cheap in the months to come, meaning you can experiment as much as you want without breaking the bank.

Lastly, this technology levels the playing field for people who don’t have expensive camera gear or a studio. You no longer need a $5,000 setup to create a professional-looking advertisement or a short film. The software is doing the heavy lifting, so your success now depends on your ideas and how you use the tools, rather than how much money you have for equipment.

Final Thoughts

2025 is definitely the year for AI videos. We’re seeing it everywhere, and this trend is going to continue dominating the internet for a long time. The models are improving so fast that we’re seeing new use cases every few weeks that simply weren’t possible before. It has completely changed the game for anyone trying to make a name for themselves online.

The best part is that the barrier to entry is gone. Even if you have zero prior knowledge about AI or professional video editing, you can still create viral videos in just a few minutes. You don’t even need to stress over complex prompt engineering anymore. These AI models have become smart enough to actually understand what you want, even with simple descriptions.

It’s more about your creativity now than your technical skills.

If you are looking to grow your social media channels, this is the best time to take advantage of tools like Pollo AI. Using these tools to create consistent content is a legitimate way to go viral and even find some earning opportunities.

However, you have to be careful about the “AI slop” content. Users are getting tired of seeing the same low-effort clips, and most people just scroll past them now. More importantly, social media platforms are catching on — they will ban your account if you try to churn out too much low-quality content every single day.

I really encourage you to go explore the video creation tools available on Pollo AI right now. Don’t just post for the sake of posting; take a moment to brainstorm content that people will actually engage with.

And more importantly — have fun!

This story is published on Generative AI. Connect with us on LinkedIn and follow Zeniteq to stay in the loop with the latest AI stories.

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Why AI Content Creators Are Switching Focus to AI Videos was originally published in Generative AI on Medium, where people are continuing the conversation by highlighting and responding to this story.